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WHY WE STARTED

suji sohn

WHY WE STARTED

Is it okay to love other cultures too much?

It was the question that had been revolving around Suji, founder of Seoulbox, for her entire life! She loved Spainish pop songs, Japanese dramas, English bands, so on and so forth. In a little conservative Korean classrooms between EXO (they were the class idol back then!) and Spartan high school courses, her journey faced its own challenges. After reading on newspaper that her favorite author Richard Dawkins founded a college in London, she decided to study there. It was not about the college; it was more about experiencing the cultures she loved!

K-POP WAS A SUBCULTURE IN LONDON. SITUATION REVERSED!

For the first couple of years, Suji tried to escape from Korea and immerse with London much as possible. She has quickly found a surprising secret: her friends loved K-Pop and K-Dramas! In her 2nd year, her best friend founded the first Korean Hallyu society of their college. Over 10 new members indulged in Korean BBQ, toasted with Soju, and practiced Kill This Love choreography. Growing the Hallyu community together, Suji got to realize that Korea is a new, exciting world to them, just like other cultures were to her. She founded Seoulbox to empower her friends' passions for Korea. Ironically, by delivering authentic Korean tastes, sounds, flavors, scenaries, and feelings, she could finally answer her lifelong question: "Is it okay to love other cultures too much?" Seoulbox started from the love and appreciation to other cultures in 2019, and fulfills the mission to empower every Korean lover's own journey to Korea.

Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
Meet the SeoulTeam
How would we describe ourselves?

That is a really easy question for us to answer! We only need four words to describe the Seoulteam.

Korea

Might sound too obvious, but that's the truth, we Love Korea. Our team is formed by different souls, all with different backgrounds and nationalities we work hard to keep on delivering the most personal and unique Korean experience to everyone! A project can't be done without passion, and we passionate souls! If you want to know more about each team member, its role, and even an unnecessary TMI you can click over its illustration to discover more!

Culture

Starting from the UK and coming back to Korea - that's our team journey and within, there's our variety of cultures inside one team.

Our differences are what make us more unique, we can learn from each other while we are all sharing the same love for one culture in particular, Korean.

International

We describe ourselves as a cocktail. Within the whole team, we gather more than 5 different nationalities, we speak more than 8 different languages. Isn't it crazy how so many different people can come together with the same purpose?!

Discover Seoulbox

Now that you’ve got to known who we are, discover the boxes

What’s
Inside?

What’s
Inside?

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