Introduction
When BTS, the worldwide sensation that has taken the globe by storm, is on stage, recording new music, or interacting with fans on social media, they are constantly the center of attention. In 2024, the band is navigating their careers and has branched out from music to encompass interesting partnerships, individual projects, and mandatory military duty. Let's explore what BTS members are doing now and how they want to keep leaving their legacy behind.
Military Service & Future Comeback Plans
BTS's Jin returning from military service June, 2024.
As many fans are aware, certain members of BTS have begun or are getting ready for their rite of passage—mandatory military service—which is a requirement for all men in South Korea. The eldest participant, Jin, enlisted in December 2022, and J-Hope in April 2023. BTS as a group has promised fans (ARMY) that they intend to return as an entire group in 2025 after completing their military responsibilities, despite their temporary goodbyes.
Until then, the group is keeping fans excited with individual activities, and the members have been consistently supporting each other, whether through social media posts, letters, or mentions during interviews. So, let's dive in to more of what these activities are!
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Solo Projects
2024 has proven to be an exciting moment for fans to observe the various talents of each member of BTS as they set out on their respective journeys. Many have taken the chance to explore various musical genres and personal themes by releasing solo albums, doing collaborations, and going on solo tours.
1. RM (Namjoon)
Album cover for Right Place, Wrong Person.
Back in May of this year, RM released his second solo album Right Place, Wrong Person. This album explores RM's more reflective side in greater detail, touching on issues of self-analysis, lost opportunities, and personal development. Just recently on October 7th, a documentary for this album premiered at the Busan Cinema Center.
2. J-Hope (Hoseok)
3. Jungkook
Official movie poster.
Jungkook has been taking 2024 by storm, ranking as one of the top global artists of the year! He's been securing various nominations for music awards such as Billboard and MTV. With streaming having started October 11th, you can also view his "I Am Still" documentary, which follows his 8 month journey as a solo artist.
Collaborations & Brand Endorsements
It has always been popular to work with and get brand endorsements from BTS members. They've continued to be cultural influencers in 2024 by taking on new collaborations with international brands.
1. V (Taehyung)
V poster for Celine.
V is an active ambassador for the luxurious French fashion brand Celine. In fact, the world's top brand valuation and strategy consulting agency, "Brand Finance," based in Britain, revealed that Celine experienced a 51% increase in growth following the hiring of V as the new face of the brand.
2. Jimin
Jimin at Dior's Winter23 show in Paris.
After Jimin was appointed as Dior's first Asian male ambassador, the brand's stock had its biggest gain in thirty-one years and its highest-ever yearly revenue of one trillion won in South Korea. He's also partnered with Bottega Veneta alongside RM.
3. Jungkook
Jungkook became the face for Calvin Klein starting in 2023, with his campaign garnering immense popularity. He was even the first and only celebrity to get a videoshoot done for it at Grand Central Station.
Fan Engagement
BTS is committed to their fans even with their hectic personal commitments and military service responsibilities. Through platforms like Weverse, they often communicate with ARMY, providing fans with updates in the form of messages, images, and behind-the-scenes footage. They constantly express gratitude for the unwavering support they receive internationally, which shows how much they adore their followers.
J-Hope October Weverse Update of his D-10 military post.
Heartwarming October Weverse update from RM to fans.
Conclusion
Despite their current different paths, BTS is still bound together by its common past and aspirations for the future. The BTS spirit endures thanks to their solo endeavors, collaborations, and fan interactions while the world waits for their group reunion in 2025. BTS is still an unstoppable force, and its influence will only increase in the years to come. They have dominated the fashion industry and released hit songs. The journey of BTS is far from over, so be sure to follow these seven amazing musicians wherever they go next!
Image Credits:
https://x.com/PopBase/status/1800691488877334635/photo/1
https://open.spotify.com/album/512dQp7hBbDDurodCqSw5I
https://www.instagram.com/p/C_xXbbsPhde/?img_index=1
https://www.imdb.com/title/tt32903026/
https://www.malemodelscene.net/menswear/bts-v-celine/
https://x.com/Dior/status/1616462412026347520/photo/1
https://x.com/PopBase/status/1640678649371463687/photo/3
Author: Ella
