NewJeans, also known as 뉴진스 (Nyujinseu) in Korean, is a South Korean girl group that was formed by ADOR and made of five talented members, namely Minji, Hanni, Danielle, Haerin, and Hyein, NewJeans made their debut in 2022 and quickly gained recognition for their captivating "girl next door" image and their blend of "easy listening" pop and R&B music, inspired by the sounds of the 1990s. Let's learn more about NewJeans and their discography!
History of NewJeans
In July 2022, NewJeans made their debut with the single "Attention," which achieved tremendous success, topping South Korea's Circle Digital Chart. This was followed by the release of two more singles, namely "Hype Boy" and "Cookie." All of these songs were featured on their self-titled debut extended play, which was released in August 2022.
Continuing their successful streak, NewJeans released their first single album titled "OMG" in January 2023. The album garnered commercial success and was supported by two singles, "Ditto" and "OMG." Among these, "Ditto" gained immense popularity, becoming their longest-running number-one song on the Circle Digital Chart and also marking their first entry on both the Billboard Hot 100 and the UK Singles Chart.
Overall, NewJeans has established themselves as a rising force in the K-pop industry, showcasing their unique musical style and captivating performances. Fans eagerly anticipate their future releases and the group's continued growth and success.
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NewJeans’ Musical Style
NewJeans is known for their diverse discography, incorporating elements of pop, R&B, hip hop, UK garage, Baltimore club, Jersey club, and moombahton. Critics have praised their sleek and hooky songs, which blend retro synths with experimental touches. Their music has been compared to 90s K-pop girl groups like S.E.S. and Baby V.O.X.
The group's music is primarily produced by South Korean singers 250 and Park Jin-su (also known as FRNK), with involvement from the members in songwriting. As the executive producer, Min Hee-jin plays a crucial role in selecting songs and overseeing the recording process. She aimed to break the traditional formula of K-pop and create an album that aligns with her musical preferences. The group recorded without guide vocals, allowing each member to develop their unique singing styles.
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In terms of songwriting, Danielle, Hanni, and Minji have contributed lyrics to their tracks "Attention," "OMG" and "Hype Boy," and "Ditto," respectively. This involvement in the creative process showcases the group's artistic growth and individual contributions
Overall, NewJeans has made a significant impact on the South Korean pop idol scene with their carefree, laid-back sound, breaking away from conventional K-pop norms. Their music has been praised for its refreshing approach and has garnered them a dedicated fan base.
Newjeans' Fashion
NewJeans quickly made a name for themselves in the fashion industry, thanks to their relatable girl-next-door image and global appeal. They became an instant favorite among fashion enthusiasts, as noted by The Business of Fashion, who described them as an "overnight fashion favorite." Vogue also recognized them as an exciting and welcomed addition to the 2023 Seoul Fashion Week.
The group's influence extended beyond music, as they played a role in popularizing bunny hats after featuring them in the music video for their hit song "OMG." Their fashion choices caught the attention of designer Yoon Ahn, who cited NewJeans as one of the influences behind her brand Ambush's fall 2023 ready-to-wear collection.
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The collaboration between NewJeans and fashion retailer Musinsa in 2022 proved to be highly successful. Musinsa reported a significant increase in sales within the women's fashion category, with figures doubling compared to the previous year.
Through their distinctive style and impact on the fashion scene, NewJeans has established themselves as trendsetters and fashion icons. Their ability to resonate with audiences both musically and sartorially has solidified their position as a dynamic and influential group.
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What's Next for NewJeans?
In celebration of their upcoming first anniversary, NewJeans has announced that "Get Up" will be released on July 21. The mini-album will feature six tracks, showcasing the group's growth and musical evolution. To further build anticipation, they will be treating fans to two pre-release songs, "Super Shy" and "New Jeans," which are set to drop on July 7.
Fans can look forward to experiencing the unique sound and captivating performances that have defined NewJeans' journey so far. As they continue to make their mark in the industry, the release of "Get Up" promises to be a significant milestone for the group. Stay tuned for more updates and get ready to support NewJeans as they embark on this exciting new chapter in their musical career.
